Who We Are
Sarona focuses on areas of expertise which are founded on its rich history within the hospitality industry. As a family owned business, each endeavor, partnership, and investment is rooted in selective areas our past experience and education has found to have value-add opportunities.
Sarona represents a group with of companies
Such hotel services include financial consulting, accounting principle realignment, debt and capital placement, equity raise & structuring, corporate governance advisory services, fund management, generational wealth structuring, and the plethora of details found within real estate investment services
Sarona’s parallel focus includes investment repositioning with a critical drive on Restaurant, Food & Beverage (“F&B”), and Information & Technology (“IT”) divisional efforts. Our IT consulting services focus on sustainable technology investments. Areas such as payroll processing, point of sale cord cutting, telephone hardware systems, internet access point & television software support consulting, and accounting & financial cloud-based reporting tools.
Sarona’s Venture Capital involvement commonly benefits the ability to resolve property ITrelated problems with fresh emerging solutions from Silicon Valley. Our F&B drive particularly emerges from pillars derived from several of America’s best Culinary Institutes inclusive of Cornell’s School of Hotel Administration.
Driven to improve overall F&B profit margins, our Restaurant and Bar services spotlight on efficient labor models, implementation of cost control choke points, bottleneck prevention with customer flow analysis, restaurant conceptualization, food service etiquette, customer satisfaction recovery, and the ticket to frankly making property managers’ lives easier.
Hiren R. Rama
He is responsible for the execution of Sarona’s growth strategy whilst ensuring such growth is aligned with the company’s vision and culture. Prior to joining Sarona, Hiren was involved in all operational roles of the hospitality industry for over 15 years.
In depth experiences include hotel asset management, development, distressed properties, and acquisitions & dispositions. Hiren’s past employers include Hodges-Ward- Elliott, Winegardner & Hammons, and Interstate Hotels & Resorts being most recent.
He currently serves as an active member of the New York State Bar Association, American Hotel & Lodging Association, and Rooftops Project. Hiren holds a J.D. from New York Law and a Bachelor of Science degree with Honors from Cornell University.
Sanjay R. Rama
He is responsible for implementing and managing the Sarona’s investment goals. Prior to Sarona, Sanjay spent 6 years at JHM Hotels, his family’s company which owned and operated over 40 national hotels.
At JHM, he underwrote hotel acquisition opportunities, disposed of non-strategic assets, and restructured over 50% of the portfolio. Prior to JHM, Sanjay was an associate in the Transaction Real Estate division in Ernst & Young’s Manhattan office where he performed valuations for feasibility studies, annual real estate fund reporting and bankruptcy risk.
He has a bachelor’s degree in business administration from Babson College where he majored in accounting and minored in entrepreneurship and statistics. He is also a CPA (inactive) licensed in the state of Virginia and the recipient of the Alison Carol Award for Global Leadership.